Featured Project

Hype Locker

278% Increase In Organic Traffic

Objective

Hype Locker, a retailer offering exclusive designer brands like Trapstar, Yeezy, and Fear of God, sought to increase their online visibility and drive more traffic to their e-commerce platform. The aim was to enhance their presence for their exclusive collections and generate a significant increase in organic traffic and sales.

Define Goals and Audience

01. Increase organic visibility for high-demand product keywords like "Trapstar jacket" and "FOG essentials tracksuits."
02. Boost the e-commerce website’s rankings for key product searches and improve overall site traffic.
03. Increase organic clicks and impressions to grow brand awareness.
04. Achieve higher conversion rates by improving the user experience and site functionality.
05. Fashion-conscious individuals seeking exclusive designer apparel and footwear, particularly from the brands Trapstar, Yeezy, and Fear of God.
06. Online shoppers looking for high-quality, sought-after fashion items.
07. Consumers interested in premium streetwear and luxury brands.

Result

The SEO campaign led to significant improvements in keyword rankings and overall visibility. Hype Locker achieved a 278% increase in organic clicks and a 97% rise in impressions, with a marked increase in traffic to key product pages.

For instance, the main keyword “Trapstar jacket” saw organic clicks rise from 880 to 6,054 in just three months, and the keyword “FOG essentials tracksuits” climbed to the 5th position, surpassing even the brand’s official site.

As a result, Hype Locker not only saw a significant rise in their brand awareness but also experienced record sales, reaching an all-time high. Their organic traffic surge translated directly to increased revenue, demonstrating the campaign’s success in driving conversions and strengthening their market position.

Clients :

Hype Locker

Type :

SEO & Digital Marketing

Recognition :

Hype Locker UK

Date :

March 07, 2023

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