Featured Project

Trinity Power

172% Increase In Conversion Rate

Objective

Trinity Power, a leading provider of temporary power solutions specializing in commercial and industrial generator rentals, sought to improve the performance of their Google Ads campaign. The main objective was to increase the volume of qualified leads while improving the return on investment (ROI). We were tasked with optimizing their existing account to build on the success they had already achieved and to ensure the campaigns generated more leads efficiently.

Define Goals and Audience

01. Improve the overall ROI of Trinity Power’s Google Ads campaigns.
02. Increase the volume of monthly leads generated.
03. Optimize ad campaigns by targeting specific high-intent keywords.
04. Enhance conversion rates by refining keyword targeting and ad copy.
05. Maintain competitive visibility despite high costs per click in the industry.
06. Businesses and industries in need of temporary power solutions, including construction, events, and other sectors requiring industrial-grade generators and equipment.
07. Decision-makers or procurement managers looking for high-quality, reliable, and scalable power equipment rental services.

Result

By refining the structure of the Google Ads campaigns and implementing detailed bid adjustments, we successfully achieved a 172% increase in conversion rate, rising from 3.76% to 10.21%. This was achieved while also increasing the volume of leads, which is often challenging as improving conversion rates typically means reducing the number of leads.

The improvements in targeting, ad copy relevance, and campaign structure led to higher-quality traffic and better alignment with the audience’s purchase intent. As a result, the client saw a noticeable increase in both lead quality and the efficiency of their campaigns, significantly contributing to their business growth.

Clients :

Trinity Power

Type :

Google Ads Campaign

Recognition :

Trinity Power Rentals

Date :

June 05, 2016

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